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Who will win a Griddie®?

 

See how companies communicate the value of
demand response and smart grid

 

We are showcasing the best examples of creative work that explain the importance of smart energy practices and technologies to the public. Town Meeting attendees will vote on the National Town Meeting Awards for Excellence in Communication (aka "Griddies®").

Utilities, community organizations, technology companies, and other stakeholders, as well as creative agencies and consultants, were invited to participate.

You can view the 2014 Griddie Submissions on the map below. Notification of finalists will be made May 5.
 


2014 Griddie Submissions:



Category

Criteria

Format of Submission

Infographics

If a picture is worth a thousand words, then an infographic is worth a white paper at least. This new approach to visual storytelling is well suited to the multi-dimensional nature of Smart Grid. Both customer and industry-facing examples are welcome.  Entries will be judged on both visual and conceptual clarity.

 

PDF and link to web page if posted online

 

 

Solution promos

Technology companies are collaborating with utilities and reaching out directly to customers who are choosing how to better manage energy use in their homes or businesses. This category is geared for short [under 3 minutes] video spots that promote a utility program offering or SG-enabled products and services to C&I or residential customers. Promos for commercial-scale green building solutions, high efficiency lighting, energy management systems, smart thermostats, mobile or Green Button apps, and electric vehicles are all eligible.

 

Link to YouTube or posted copy of the video

 

 

B2B Customer Stories

For the last two years the Griddies have focused heavily on Smart Grid engagement by residential customers. This year we want to call attention to the perspectives of customers of distribution automation equipment, IT systems, and those responsible for making SG operational.

 

Link to YouTube or posted copy of the video


 

How will submissions be selected for Town Meeting consideration?

Submissions will be reviewed by a peer review jury of ADS members


Submission Guidelines:

  1. Interested parties should submit examples in the formats noted above to judith@tothept.com by March 31, 2014.

  2. All submissions that meet the criteria will be published on an interactive Creative Asset Map. ADS reserves the right not to display inappropriate materials.

  3. Notification of finalists and selections for display at the National Town Meeting will be made by Monday, May 5, 2014.

  4. To provide for extra recognition of certain submittals, there will be voting opportunities by attendees at the National Town Meeting throughout the event in the different categories. Those selected for this honor will be included in a post-event press release. Winners will receive a National Town Meeting Award for Excellence in Communication (aka a "Griddie®").


Further Information:

For questions about the Call for Creative, contact Judith Schwartz of To the Point.

For additional information regarding the National Town Meeting, please visit www.demandresponsetownmeeting.com

The National Town Meeting's "Call for Creative" campaign is managed by To the Point. Judges with a direct interest in particular entries recuse themselves from voting on those entries.


2013 Winners and Finalists

2012 Winners and Finalists



Presenting the 2013 Winners 

Town Meeting attendees picked the winners for the "Griddie®" Awards at the 2013 National Town Meeting:


ONLINE EXCHANGES
Interactive social media, web, tablet, or smart-phone apps that help family members or businesses choose relevant actions or programs to use energy more effectively. Winner was selected via online poll.

Winner - Power Over Energy

Finalists:
IESO: Ontario Smart Grid Tool

Georgia Power: Rate Advisor 

Oncor: Outage Reporting Portal 


CONVERSATIONS
Promotions or narratives illustrating best practices in stakeholder and (residential and C&I) customer engagement. Attendees of the Consumer Engagement Workshop selected the winner in this category.

Winner - Oncor: Biggest Energy Saver Contest Winners

Finalists:
Acterra: Intercontinental San Francisco 

Acterra: GreenBiz Cupertino
 

PowerCentsDC: Energy Literacy Workshop 


COMMERCIALS
TV or video spots that promote a utility or organization offering SG-enabled products and services to customers. Attendees of the National Town Meeting selected the winner.

Winner - Reliant: The Party

Finalists:

Centerpoint Energy: Control

Comverge Energy Management

Oncor: Save Power from 4 to 7 p.m.
Pepco: Take Control of Your Energy Use 


You can view all of the 2013 submissions by using the map above. Select the categories that interest you and you will see colored pins associated with those entries located where they are used or created. Use the scroll bar on the right to view a complete address list located below the map.

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Presenting the 2012 Winners

Town Meeting attendees picked the winners for the "Griddie®" Awards at the 2012 Town Meeting:

ADS put out a call in 2012 for the best examples of creative work that explain the importance of smart energy practices and technologies to the public that were showcased at the 9th annual. Town Meeting attendees voted, and winners were chosen for the first ever National Town Meeting Awards for Excellence in Communication (aka "Griddies"). Utilities, community organizations, technology companies, and other stakeholders were invited to participate. Creative agencies and consultants were also eligible to submit new concepts or client work product with the permission of their clients.

View the winners and finalists below!

2012 Winners and Finalists

Inspirational Narratives
An individual story or series that integrates energy efficiency, demand response, price incentives, and grid modernization as part of a larger smart energy vision. Submissions should reflect local vision drivers and priorities. Production styles may be animated, live action, or documentary.

Winner - Digs: Mega Watt for Reliant Energy

Finalists:
Benefits of Smart Grid
for Green Mountain Power
Rethinking Energy
for National Grid
Smart Meters 101: The Power to Save for BC Hydro
Carl and Eddy for Southern California Edison


Customer Stories

Narratives reflecting actual customer experiences in the consumer’s voice that include aspects of technology-enabled energy efficiency, smart pricing, conscious consumption informed by usage feedback, or renewable generation.

Winner - Meet our Neighbors for Pecan Street Inc.

Finalists:
OGE Smart Hours for Oklahoma Gas Electric
PG&E Customer Stories
for Pacific Gas and Electric
PowerCentsDC: A Conversation
for Smart Meter Pilot Program Inc.
The Energy of Youth
for National Grid


Tools and Apps

Interactive web, tablet, or smart-phone apps that help family members choose relevant actions or programs to use energy more effectively.

Winner - Ask Jack interactive videos for Reliant Energy

Finalists:
Energy Plans for Everyone in the Neighborhood
for Salt River Project
Home Energy Savings web area
for Chattanooga Electric Power Board
Time of Use Rates at Work calculators for Ontario Independent Electric System Operator
The Smart Home Roadmap for Ontario Independent Electric System Operator


Integrated Campaigns

Multiple communication vehicles that use a common brand, theme, and conceptual framework to tell broad story where viewers can drill down to the level of detail that interests them. Extra points given if motivational groups can self-select.

Winner - Emergency Energy Reduction Events for the City of Philadelphia

Finalists:
Operation Switch
for Portland General Electric
Reliant e-Sense Smart Energy Tools
for Reliant Energy
The Power of One
concept by Brainspur
SmartPricing Options
for Sacramento Municipal Utility Board


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