See how companies communicate the value of
demand response and smart grid!
We showcased the best examples of creative work that explain the importance of smart energy practices and technologies to the public, and Town Meeting attendees voted on the National Town Meeting Awards for Excellence in Communication (aka "Griddies®").
For questions about the Call for Creative, contact Judith Schwartz of To the Point.
For additional information regarding the National Town Meeting, please visit www.demandresponsetownmeeting.com
The National Town Meeting's "Call for Creative" campaign is managed by To the Point. Judges with a direct interest in particular entries recuse themselves from voting on those entries.
Presenting the 2013 Winners
Interactive social media, web, tablet, or smart-phone apps that help family members or businesses choose relevant actions or programs to use energy more effectively. Winner was selected via online poll.
Winner - Power Over Energy
Promotions or narratives illustrating best practices in stakeholder and (residential and C&I) customer engagement. Attendees of the Consumer Engagement Workshop selected the winner in this category.
TV or video spots that promote a utility or organization offering SG-enabled products and services to customers. Attendees of the National Town Meeting selected the winner.
ADS put out a call in 2012 for the best examples of creative work that explain the importance of smart energy practices and technologies to the public that were showcased at the 9th annual. Town Meeting attendees voted, and winners were chosen for the first ever National Town Meeting Awards for Excellence in Communication (aka "Griddies"). Utilities, community organizations, technology companies, and other stakeholders were invited to participate. Creative agencies and consultants were also eligible to submit new concepts or client work product with the permission of their clients.
View the winners and finalists below!
2012 Winners and Finalists
An individual story or series that integrates energy efficiency, demand response, price incentives, and grid modernization as part of a larger smart energy vision. Submissions should reflect local vision drivers and priorities. Production styles may be animated, live action, or documentary.
Winner - Digs: Mega Watt for Reliant Energy
Narratives reflecting actual customer experiences in the consumer’s voice that include aspects of technology-enabled energy efficiency, smart pricing, conscious consumption informed by usage feedback, or renewable generation.
Winner - Meet our Neighbors for Pecan Street Inc.Finalists:
Tools and Apps
Interactive web, tablet, or smart-phone apps that help family members choose relevant actions or programs to use energy more effectively.
Winner - Ask Jack interactive videos for Reliant EnergyFinalists:
Multiple communication vehicles that use a common brand, theme, and conceptual framework to tell broad story where viewers can drill down to the level of detail that interests them. Extra points given if motivational groups can self-select.
Winner - Emergency Energy Reduction Events for the City of PhiladelphiaFinalists: